Ever since the coronavirus became a global pandemic in March, business owners have seen their stores shut down due to lockdowns and safety precautions.
This has had a massive economic impact around the world, with business owners now facing the problem of running their business through the rest of the year, with all its associated costs, without their primary stream of revenue, which were in-store purchases.
However, you will have noticed that the coronavirus pandemic has not affected all business equally. The ones that are still thriving future-proofed their business by developing dedicated apps and online platforms that they can use to interact with their customers.
Let’s explore why you need to develop your own if you want to boost sales during Covid-19.
How Can You Boost Sales through Your App?
If your thinking is ‘Why develop your own app? Why not just put my products on eBay or Amazon? Isn’t app development expensive and time-consuming?’ you’ll be pleasantly surprised to know that this is not the case. First off, let’s tackle why you should develop your own app.
If your business has a dedicated store via your app, you are guaranteed to make more sales. Firstly, you can choose which products to display customers, and when.
This level of customization can only be provided through your own app, as with already-established platforms such as eBay, your products are likely to get lost in the shuffle. With a dedicated app, you can focus your sales processes and streamline your entire app to make more sales.
The three main things you need to focus on to increase sales through your app are an interactive and streamlined user interface, so customers can browse your catalogue conveniently.
Secondly, you need to provide a secure method of payment, so customers don’t have to get into too much hassle when they finally decide to make a purchase.
Finally, you need to integrate your app with other online social media platforms, so your customers can post about your products and increase your goodwill.
Is Developing Your Own App Worth It?
The past year has shown all business-owners the importance of having a strong online presence, and it looks like things are headed in this direction in the future as well.
To stay on top of the game, you need to create a dedicated app, so your business can continue to sell products and expand, even during the pandemic.
With Builder.ai’s Studio Store, you can select from a variety of pre-packaged app templates that have specifically designed features depending on the business type. If you own a retail store, you can select an app that has all the relevant features you need.
Even if you run a less conventional business, like a dental practice, a dedicated app can boost your conversion rate as you can provide your services virtually and even include in-app purchases for your customers.
The best part is that the entire process is interactive and inexpensive. You won’t have to write any code, just select from a pre-packaged list of features and you’re done!
You will be charged on a monthly subscription model, so there’s no need to break the bank with any heavy investments. However, if you want to thrive in the current climate of coronavirus lockdowns, you need to develop your own app.
Main Benefits of Mobile Apps
First of all, we have to mention the promotion and communication with potential clients. You can use push notifications, and all of your customers that have an app installed on their phone can be informed about your latest deals, discounts, and more. When it comes to available payment methods, be sure to choose more options than just PayPal since that option is the east one for integration.
Only reliable online stores can have the ability to allow people to pay with Visa and MasterCard. Therefore, you should register your company and use a service like 2Checkout where you can easily implement this option. Moreover, you should consider adding a feature where people can pay with an e-wallet, as well, since there is a great expansion of cryptocurrencies and an increasing number of people interested in this method of payment. This feature will bring you more loyal customers.
On the other side, it will be much easier to reward people who are using your app more often. For example, you can add an option where they can create an account on your platform and collect bonus points, and use them for discounts, coupons, and various prizes that you can determine.
Besides that, smartphone apps are much more convenient than websites, especially on mobile phones. When customers can easily search through your platform and find it quite convenient, there is a great chance that they will become even more interested in your products or services. Also, they might share your app over social media, rate it as very good in the app store, leave a positive comment, and many other things that can attract more people.
Nonetheless, building an app can also have a great effect on the status of your company, and it will provide you with the ability to position yourself on the market in the best way. With the expansion of online stores in recent years, choosing to develop an app is a great way to step ahead in front of your competition.
On the other side, there is also an advantage related to your marketing strategy and business plans for further development because it is much more convenient to check statistics and insights for the mobile app than it is for websites.
As you can see, there are many advantages that you can use to improve your business with a mobile app. However, you should learn more about the most important processes and factors that can attract more people. In that matter, you should find a way to stay in touch with existing clients, but avoid being annoying.
By offering them discounts or other benefits, they can feel amused, and that might motivate them to at least share and recommend your business even though they are not interested in buying anything at the moment. Since branding is essential for the business, a reliable and well-designed app can have a huge influence on that as well.
While the year 2020 was challenging for most industries and many businesses, it also had a great effect on online platforms because people became more interested in ordering things over their phones. That leads to the fact that you have to be prepared for huge competition, which means that it is necessary to pay attention to every detail and make sure that your app will be useful to your clients.