It can be quite frustrating when you’re investing both time and money into a digital marketing strategy but the results aren’t showing. The easiest way to tell whether your marketing approach needs a redo is if you’re not seeing an increase in your sales or revenue. Of course, sales aren’t the only factor in play here – so we’ve decided to look into it. Learning how to identify the problem is the first step towards solving it. On that note, here are the 6 signs your digital marketing game needs improvement.
You’re Not Converting Visitors Into Customers
Having a website with a lot of traffic is great, but is hardly ever the end goal. You could have thousands of visitors per day, but if only a small percentage of them are customers – you’re doing something wrong. This is one of the most obvious tell-tale signs that you need to step-up your marketing game.
In most cases, what this means is that you’re not targeting the right audience and therefore aren’t converting them into customers. Luckily, there is a way to deal with this problem. CRO, or conversion rate optimization, is an effective tool to help you get out of the conversion slump. With the help of these analytics, you can easily find out what’s going on your page and why aren’t you seeing results. You could analyse users behavior on your page and identify the mistakes which could be contributing to the low conversion rate. Furthermore, to start converting visitors into customers, you can think about implementing an SMS marketing strategy to reach clients immediately. Since 90% of text messages are read within 90 seconds after being sent, SMS messaging is the most effective way to reach anyone who owns a mobile phone. You could send coupons or discounts via SMS messages to start generating buzz about your business, service, or product.
You’re Not Seeing Enough Traffic
Although we’ve mentioned, traffic by itself might not transform your business or bring immediate results, but the lack of it will certainly stump your growth. You should always strive for increased traffic, as that increases your chance of growth and conversion rates. If you’re not seeing traffic, that usually means that you need to change your marketing efforts as they’re obviously not attracting visitors to your website or a social media page.
One thing to understand is that there is no single approach that works for all websites. All of them have different algorithms which are ‘in charge’ of showing and placing content to an audience. Making the most out of those algorithms will take your page to the next level – you just have to know when, where and how to use them to your advantage.
Your Social Media Posts Aren’t Generating Enough Buzz
There is much more to social media than it meets the eye, according to Inspira Digital Agency. Social media platforms are often underutilized and are given far less credit than they deserve. People often take ‘post-often and post-anything’ approach, as they believe that just putting out content is enough to bring forth results. Once they fail, they blame it on social media, when in reality, it’s their fault.
Just posting and hoping for results is nowhere near enough. Quality content and content that resonates with your audience is the content you need to post. You need content that’s informative and inviting. Building engagement in form of likes, shares, comments is how the page grows and how more people get to see it. If you don’t see any of those on your posts, more precisely if you don’t notice growth in any of them – that means you should do things differently.
Paid Ads Don’t Seem To Be Working
More often than not, people will accept the fact that their social media attempts aren’t yielding results, as in most cases, people run their own pages. They don’t hire marketing agencies or anyone for that matter and they just post content they feel like they should. Since you’re not spending money, it’s easy not to care if you see the results or not.
On the other hand, if you’re paying for ads and you don’t see the results – it can get quite frustrating. Once again, just paying for ads to be run whenever, wherever and to whoever is not enough. In most cases, you’re stuck with mediocre results because the targeting is not on point, visitors aren’t converting into customers and so on.
Targeting the right audience is the key to a successful paid ad campaign. It doesn’t matter if you’re running ads on Google, Facebook or Instagram – you have to have the right people seeing the content. For instance, if you’re selling lumberjack equipment and gear like axes or chainsaws, chances of a teenage girl being your potential customer are virtually non-existent. So, dial in the target audience and then see if it’s working.
You’re Piecing It All Together At The Last Moment
We’re all guilty of pushing the deadlines and doing things at the last second – we just love the thrill of it. All jokes aside – doing things at the last moment has become way more popular than it actually should be. Whether we’re all lazy or just incapable of organizing our time – it doesn’t matter. The fact of the matter is – we have to change our approach. Nothing good has ever come out of it.
Nothing beats preparation and planning and that’s especially true when it comes to marketing strategy. There’s so much data to go analyse and go over – it’s just impossible for it to be done well in a short period. You have to meticulously plan a marketing campaign. You have to think about the tools you use, your target audience, marketing platforms and so much more. All of this takes time and there’s just no other way to put it.
Your Name’s Not Showing Up
If your name is not showing up near the top of the first page on Google – you should step your game up. Of course, if you’re selling shoes, you can’t expect to top Nike when you search for ‘running shoes’, but you can still rank pretty high if you make the most of SEO.
You have many tools at your disposal when it comes to digital marketing and SEO is easily one of the most important ones. Effective SEO strategy can help propel you straight to the top, you just have to do it the right way. Once again, simply posting anything and hoping for the best won’t work the way you want it to – just like it didn’t work with social media. You have to do it right.
As you can tell, the saying ‘there’s no such thing as bad press’ does not really apply when it comes to digital marketing. You need a good strategy, quality content, multiple-platform approach and so much more if you want to reap the fruits of your labour. Just winging it simply won’t cut it. You need to step your game up.