Google Chrome to Block Annoying Ads

Chrome ad blocker

Sick of those loud and annoying auto-play ads? What about pop-ups that make you almost pop out of your seat when you’re just trying to read an article? Google’s sick of them too. A new Google Chrome ad blocker is coming in February to save us all from annoying ads.

Coalition for Better Ads

How exactly will Google decide what ads to block? The Chrome ad blocker feature will be based on standards set by the Coalition for Better Ads. The organization is working to create a better Internet where users won’t feel the need to install ad blockers.

By learning what types of ads ruin the browsing experience, advertisers and websites are able to place less obtrusive and frustrating ads. According to the Coalition, the types of ads that are most annoying include:

  • Pop-ups
  • Auto-playing with sound
  • Prestitial without countdown
  • Large sticky
  • Full-screen scrollover
  • Flashing animated
  • Pages with ads that take over 30% of the page

Basically, all the ads you hate most are on the list. Since ads are necessary for sites to make money, especially when they’re providing free content, it’s important to find a balance in advertising.

Google, Microsoft, Facebook, and numerous other businesses have all joined the Coalition for Better Ads to give users a better experience while still earning from ad revenue. You’ll still see ads, but they won’t get in the way of a site’s actual content.

Related Read: Do Ad Blockers Really Work?

Chrome Ad Blocker Removing Ads in February

The Chrome ad blocker feature goes into affect on February 15, 2018. The new Ad Experience Report will show site owners all of their ad violations. When a site receives a failing grade for more than 30 days, all ads will be removed from the site.

This won’t ban a site from ever having ads again, though. A site is free to make the required changes and re-submit their site for review. If the site passes, their new ads will be reinstated.

It’s important to note that this feature goes into affect for both desktop and mobile devices. As long as you’re using the Chrome browser, you’ll see far fewer annoying ads.

Reducing Overall Ad Blockers

The Coalition hopes that better ads will reduce the use of ad blockers. Ad blockers block most, if not all, ads on a page. Sites require revenue to pay for site hosting, content creators, marketing, and more. Their only other option is to charge for access or ban users that have ad blockers installed. However, 74% of users leave sites that have an ad block wall in place.

Yet, 77% of ad blocker users aren’t opposed to ads. They just want less obtrusive ads and no malicious ads. At the end of 2016, over 600 million devices worldwide had an ad blocker installed. This shows how serious users are about having a better online experience.

Google’s move to give users what they want also proves that the Internet and online advertising is changing. Luckily for users, it’s changing for the better. Hopefully, 2018 will be the last year of annoying pop-ups and auto-play ads.

Related Read: How to Protect Yourself from Malvertising


Contribution by Crystal Crowder

About the Author

Crystal lives and breathes tech. She’s spent over a decade writing tutorials, reviews, and more on tech, business, and lifestyle sites. Her idea of fun is settling down with the latest tech and gadget news.