Shopify is amazing for running a business. Besides a wide range of core features, it boasts an impressive number of quality applications in its app store, designed to strengthen your marketing and sales strategy without zapping much of your time and budget.
We’ve curated a list of Shopify marketing tools that are ideal for small business owners, as these tools are either free or available at low cost. Although this list is not a comprehensive one — as every business is unique and has different marketing strategies and ways to bring them to life — we are sure the application will take your brand up a notch.
Do you showcase your product reviews?
If not, you should start doing it as soon as possible. If yes, good job! (But how effectively do you do that?)
Reviews are vital. They benefit your brand’s loyalty and influence SEO and the customers’ purchasing decisions.
Thus, testimonials should be well-visualized and showcased across many of your site pages.
Besides, it’s vital to grow the number of user-generated content on your site continually, as 22% of the shoppers expect a product to have from 51 to 100 reviews, according to Statista.
The Webtex free Shopify app has it all to help you improve how reviews are displayed, managed, and collected on your site.
The features include but are not limited to the following:
- The ability for the customer to choose from different review layout options
- Displaying feedback summary and star ratings
- The ability for the buyers to attach images and videos
- Starting email automation to send review requests and thank you emails for writing a review
- Availability of numerous review widgets to display testimonials anywhere on your site
- Product review rich snippets and more
BOGO, Free Gift, and Flash Sale by WizzCommerce
The ultimate goal of any business is to increase the average order value. There are multiple ways to achieve that, and “buy one get one”, free gifts, and flash sales are one of them.
With a free plan available (and a maximum app cost of $19.95 per month), this solution does not also require you to invest much of the budget to launch and test the effectiveness of such campaigns for your business.
The app offers the following toolbelt:
- Adding gifts to the cart automatically based on the set conditions
- Displaying promotion banners on the storefront
- Launching and managing discount campaigns
- Running “Buy X get Y” campaigns
- Setting up conditions-based discounts
- Adding the discount badge to products
- Displaying a popup with discounts
- Setting a countdown timer for your campaigns to trigger the fear of missing out
- Tracking the most vital analytics metrics
Free Shipping & Promo Bars by Mageworx
Shipping and order delivery are one of the primary reasons for cart abandonment. Additionally, hidden shipping costs can dent your brand’s reputation and harm customer loyalty.
Free shipping can be a competitive advantage or a part of your marketing campaign too.
The free application offers you to influence the shoppers’ purchase decisions and affect their decision-making using motivation bars, i.e.:
- Free shipping
- Free gifts
- Any freebie of your choice
Distinctly, the application allows setting a host of rules that trigger the display of motivation bars. It brings much-needed flexibility when crafting your sales campaigns.
Let’s break it down with an example:
You are willing to offer free shipping only to customers who spend $100 in your store. You can choose to display the bar to the shoppers to encourage them to spend more and qualify for free shipping.
Or, the shopper is hesitant about completing a purchase. A freebie could help change their mind.
With the app’s customization opportunities, not only will you make your site more effective but do it professionally thanks to the design customization possibilities the app comes with, which include:
- Bar position
- Background color
- Custom buttons
- Bar borders
- Add motion effects and more
Besides, this app also comes free, and it will cost you nothing to give it a try.
Experimenting with and testing your marketing efforts are vital to see what instruments work the best for your store and bring KPIs to the next level.
Luckily, the Shopify App Store has applications with zero or low starting budgets to help you get started. Nonetheless, we’d recommend carefully researching your chosen apps to avoid hidden or unexpected costs and expenses.
Now that you know some Shopify apps that can improve your marketing efforts, choose and focus on an area you’d like to modify and improve the most.