If you want to make more money in your accounting company, you need to market more effectively. Below are tips to help you do just that. Plus, if you want to sponsor a student accounting scholarship to advertise your brand, you can find out more by clicking this link.
Focus On Your Website
Having a digital marketing strategy for your accounting firm is vital. Data shows that 85% of consumers do online research before they buy anything. For accounting services, that number is more than 60%.
In our digital era, your first impression for the public is your accounting website. This means that prospects are mainly making their decisions based on what they read, see, and hear about it online. So, accounting firms need to use digital tools to their advantage.
Take a hard look at your company website and determine if it needs refreshing or updating. Adobe reports that 40% of consumers will click out of a website if the layout or content isn’t attractive.
Avoid An Unattractive Website
What’s an unattractive website? It might have too much content, no images, and poor navigation, making users search for what they need.
Everyone knows that excellent content is vital for high search engine placement. But don’t just dump content for content’s sake. The content you have needs to be fresh, relevant, and high quality.
Think about the most profitable services your firm offers and focus on them on your site. Once you have the client in the door, you can upsell them on other services.
Also, not having enough information about your products and services will make people frustrated and click elsewhere.
Web designers recommend a crisp and clean design that highlights the top three items that all accounting companies need on the homepage:
- Contact details
- Summary of your accounting firm and services offered
- Clear call to action that tells prospects what they should do next, such as read testimonials, learn about services, or schedule a consultation
Hit The Top Of Local Search Results
As you update your website, you need to focus on keywords in search engine optimization. SEO is the ongoing process of increasing the number of relevant site visitors to your site by ensuring the website shows as high as possible in major search engines.
But it can be hard to keep up to speed with SEO standards as Google changes its algorithm regularly. That’s why many accounting firms outsource SEO to a skilled contractor.
If you decide to hire an SEO company, be sure you choose a company that produces results for tax and accounting companies. They’ll have more knowledge of trends and keywords in your industry.
The idea: Be as high on page one for primary keywords as possible.
Remember, whoever does your SEO, various online references to your company will influence your local search results.
You can take control of your company listings by going to YP, Yelp, Google My Business, and many others. This ensures that local consumers can find your business online.
Maintain An Interesting Accounting Blog
An accounting blog is your chance to be a thought leader in the field and show the insight and knowledge of your professional staff. When you focus your blog on topics relevant to accounting clients, you’ll attract readers and grow a reputation as a company that knows its stuff.
Also, your blog offers regular copy to support your email and social media marketing campaigns. Doing a blog well enough can have a dramatic impact on your search engine ranking. When you do your blog, be sure to host it on the same domain as your main website.
When you write your blog, consistency is the name of the game. Decide how often you will post and stick to it. The best blogs take months and even years to grow a sizable following. People follow what you write when you provide value in your content, and providing regular updates will increase your followers.
Use Email Marketing Campaigns
Most accounting companies communicate with clients by email, but few firms leverage email to its full extent. Make most email marketing with at least weekly email blasts and engaging, informative content that shares financial tips and business strategy ideas. By not focusing solely on accounting, you give more people a reason to read your content.
Also, remember to make your email communications friendly for smartphone users. Don’t have long paragraphs in your marketing messages. Offer short teasers of new content with links to your site. The idea is to lure readers to visit your company website for more content.
Engage Effectively On Social Media
Businesses reap huge benefits from social media activity. That’s why it’s a powerful marketing method that can boost your company’s awareness and brand.
Many companies have accounts on Facebook, Twitter, and Linkedin, but many don’t know how to use them efficiently. If you use social media for your accounting company, embed it in your marketing strategy. Post often and reply to your followers’ comments.
Put your accounting company in places on social media where people share, like, and talk about what you post. When you do this effectively and consistently, you’ll drive more traffic to your website.
Effective social media is about carrying on a dialogue with your clients, fans, and followers. If you think about it as a conversation to humanize your accounting company, you’ll engage most effectively.
When you consider all of the tips above, you can see a common theme: It’s all about data analytics. Data is king these days, which is why marketing digitally is so vital; it lets you analyze your results. You can find out what works and what doesn’t.
So, you should review every few days how many marketing emails were opened, how high your content and site show in Google, and whether anyone comments on your Facebook posts.
Studying this information tells you what you need to do to improve. Check out Google Analytics because it’s a useful free tool you can use on any site to determine what’s working and what’s not.