You’ve seen them before. The whiteboard videos, the hand-drawn cartoons, the live-action footage with a voice-over. They’re called explainer videos, and they’re designed to do just that—explain a product, service, or company in a way that is simple, digestible, and engaging. But how much does it cost to make one of these amazing videos? It’s a common question with no easy answer. In this blog post, we will explore the various factors that go into pricing an explainer video so that you can get a better idea of what to expect when you start shopping around.
What is an Explainer Video?
This is a short video that is used to explain a product, service, or concept. They are typically under two minutes in length and use simple language and visuals to explain the topic at hand. Many businesses use them on their websites and social media channels to give potential customers a quick overview of what they do and how it can benefit them.
There are many advantages of using them, but some of the most common ones include:
– They help to simplify complex topics: If you have a product or service that is complex or hard to understand, an explainer video can help to break it down in a way that is easy for your audience to digest.
– They increase engagement: They are highly engaging and can capture your audience’s attention in a way that text alone cannot.
– They boost conversions: Because they are so effective at getting your message across, they can help to increase conversions by directing viewers to take action after watching the video.
– They improve SEO: Videos are great for SEO as they can help to increase your website’s dwell time and decrease your bounce rate. This means that your site is more likely to rank higher in search engine results pages.
So, they make an extremely effective tool for businesses of all sizes. If you’re thinking about using one for your business, get in touch with a corporate video production company to discuss your options.
The Benefits of an Explainer Video
In just a few minutes, you can communicate the key points of your product or service in a way that is both visually appealing and easy to understand.
There are many benefits to creating an explainer video for your business. Here are just a few:
- They are highly effective at communicating complex information in an easily digestible format.
- They help build trust with potential customers by providing them with valuable information about your product or service.
- They increase website traffic and can lead to more sales and conversions.
- They are versatile marketing tools that can be used on your website, social media, and even in email marketing campaigns.
- They are relatively inexpensive to produce and can provide a great return on investment (ROI).
How Much Does it Cost to Make an Explainer Video?
This is a common question we receive from clients, and the answer can vary depending on a number of factors.
– The first thing to consider is the length of the video. A 2-minute video will typically cost less than a 5-minute video.
– The second thing to consider is the style of the video. A 2D animation video will typically cost less than a live action video.
– The third thing to consider is the level of production value. A lower end video will have fewer animations and lower quality graphics, while a higher end video will have more detailed animations and better quality graphics.
– Finally, you need to consider whether you want a voiceover or not. Voiceover can be recorded separately from the rest of the production, which may save on costs.
2 minute 2D animation explainer videos with a low production value can cost as little as $500, while 5 minute live action videos with a high production value can cost upwards of $5000.
There are broadly three types of explainer videos- 2D animation, whiteboard animation and live action.
– 2D Animation explainer videos: These are traditional animation techniques that have been around for decades. In recent years, they have gained popularity as a means of delivering engaging and entertaining content.
– Whiteboard animation explainer videos: As the name suggests, these videos feature animations that are drawn on a whiteboard. They are often used to explain complex concepts in a simple and easy-to-understand manner.
– Live action explainer videos: These videos feature real people and scenarios to convey messages in an impactful way. Often, live action videos are used in conjunction with other visuals (such as graphics or 2D animations) to create a more holistic explainer video experience.
How to Choose the Right Video Production Company?
There are a few key things to look for when choosing a video production company.
– The first is experience. You want to make sure the company has a good track record of producing quality videos.
– The second is price. You want to get a company that is affordable, but also offers value for your money.
– The third is customer service. You want to make sure the company is easy to work with and responsive to your needs.
– The fourth and final thing to consider is the quality of the video. You want to make sure the company you choose can produce high-quality videos that meet your expectations.
Every business is unique and therefore the cost of making an explainer video will vary depending on a number of factors. However, by keeping the tips in this article in mind, you can be sure to get the most bang for your buck when commissioning an explainer video. And remember, the quality of your video is more important than the quantity – so focus on making a great video that will really engage your audience, rather than worrying about how much it costs.