Whether you run a tech start-up or an established local restaurant, you can derive many benefits from creating a custom mobile app. Indeed, app development is the number 1 sector in terms of growth and if you would like to learn why so many organisations are designing their own mobile app, please read on.
1. Direct marketing – When a customer downloads your app from Play Store and installs it on their digital device, you have a direct link and can deliver rich 4k advertising content to their screen. Users are notified when content is published, so you can let your customer base know when you have a new promotion or product. This is a marketer’s dream and people do look at app content, much more so than SMS.
2. Customer support – No matter what level of support you offer your customers, the app is the perfect platform; you can have a section of product user manuals and customers can actually book service calls via your mobile app. The customer support section can be added to at any time and your customers reap the benefits in many ways.
3. Product information – If you have an extensive product line, you can publish essential product information that customers can easily locate. When looking for app development in Melbourne, start with a Google search which should give you a list of app developers and you can book an informal Zoom call to discuss the many options. The process of designing and building an app is detailed and starts with the developer taking a look at the client’s business to gain an insight into what they do. Armed with this data, the developer creates a digital storyboard that shows the client the interface and this leads to a firm design.
4. Internal communication – You can have an employee section that is password protected, which allows employees to communicate; service engineers in the field can receive messages from HQ; the sales team can access customer data while out in the field, updating files in real-time. When you need to send a critical memo to all employees, the quickest way to do this is via your mobile app. Click here for more tips regarding effective business communication.
5. Digital payment gateways – The more payment options you offer, the better, and your mobile app can incorporate any number of secure payment gateways, making it easy for customers to settle their invoices. This ensures you always have a healthy cash flow and, of course, these payment gateways incorporate the best cyber-security to ensure your customers’ financial data is safe from hackers. The Australian government uses a list of apps for health services.
There is a degree of prestige that comes with having your own mobile app; your customers will certainly appreciate the app and the many features it offers. If you would like to know more, search online for a leading Melbourne-based mobile app developer and they can show you some of the benefits an app brings to your business.