Did you know that 80% of people use shopping apps and they do so at least 2-5 times per week? That’s a lot of potential customers using your app development. If you’re looking to build an ecommerce app or replace your current app design, you’ve come to the right place.
We’ll go over five red flags to watch for when making your mobile shopping app. From application speed to security, and poor app design, these are the main reasons that lead customers to abandon a shopping application.
Application Speed and Poor User Experience
If you’re experiencing a lot of abandoned shopping carts, your user interface could be to blame. If people are having a hard time checking out or shopping, they are far more likely to give up and quit the app.
Bugs, glitches, load time, and broken links, are all examples of deal killers. Users want a smooth ecommerce experience. From start to finish they want an app that runs smoothly, is easy to use, and gives them confidence.
Your Target Audience Isn’t Clear
When someone is shopping around on your site, they want to feel like they are supposed to be there. Users want to know that your site has what they want and feel good about their purchase.
While it’s nice to have a variety of options on an app, too many options may confuse users. They are unclear about what your products or services are. A confused shopper may give up and abandon the app unsure how to continue.
Safety Concerns in Your Shopping Application
If a customer is giving personal information or paying for a service, they want to know that their information is secure. In a world where data breaches are all too common, people want to know that they can trust you with their information.
You’ll want to make sure that your app gives shoppers confidence. They need to trust that their information is secure and you need to have the software and protections in place to make it true.
Ads Turn People Away
While ads can bring in extra money to your business, too many ads or intrusive advertising could be driving away users. This could lead to more customers and money lost in the long run. Make sure ads are seamless and they offer something to your users instead of confusing or harming their experience with your brand.
Push Notification Problems In Your App Development Process
If you use push notifications on your app, these can be helpful tools for both your business and users. If done incorrectly or with bugs, push notifications will do more harm than good. Let the app experts at builder.ai make sure your customers are receiving the right push notifications.
Notifications should be helpful. If they are causing problems or being intrusive, it’s time to reevaluate the strategy.
App Development: Build an eCommerce App Today
If you’re looking into app development, we’re here to help. We have experts who can help build an ecommerce app so that you can focus on growing your business. Leave the app development process to us and see your sales grow.