Search Engine Optimization (SEO) is a powerful content marketing tool made up of different elements. From improving your click-through rates, generating quality leads to a better return on investments, SEO is vital for every digital marketer to master.
If you’re looking for a way to boost your website visibility and get free organic traffic, continue reading. In this blog post, we’ve curated 10 tips for how to optimize your site for better search rankings. Let’s dive right in!
Include Keywords in Your Domain Name
Use the right keyword in your domain name to firmly establish yourself as part of a niche. The more of the target audience you can reach through SERPs, the more they can help you accelerate your ranking process.
For example, suppose you own a repair shop. In that case, the word “repair” or “fix” can be a great keyword to put on your domain name. That way, your site will show up on their search results whenever a user searches for the nearest repair shop.
If you’ve got the perfect domain name idea for your brand and want to see if you can have it, check this tool. If it tells you “domain is available,” claim it, or someone else will.
Focus on Website Speed
The excellent speed for a website is under 200 ms. Apart from boosting SEO, website speed also influences bounce and conversion rates. As both relate closely to user experience, if your site doesn’t score well on the page speed test, your UX will also plummet. A low UX score will get search engines to act accordingly.
Here’s a checklist to help you get faster website speed:
- Compress your media.
- Minify your codes.
- Allow caching.
- Update your software.
When you’re done optimizing your website for better page speed, check how your site performs with this tool.
Post Valuable Content
Content is king in the digital marketing scheme. With that in mind, always make sure your content is original, high-quality, and helpful.
The number one goal for content optimization is to attract organic traffic. Suppose you can address your target audience’s pain points and be their source of information. Thus, they will always go back to your site, contributing to your crawling process
You can achieve the goal by conducting audience research and keyword optimization. Ensure your content gets to your target audience by creating a persona. This will help you fine-tune your writing style and voice. On top of that, keyword optimization helps search engines find your website. Therefore, take advantage of SEO tools like SEMRush or YoastSEO.
The key ingredient to a successful SEO strategy is to be consistent with your content creation. Plan ahead for when and how often you post an article. A study found that publishing one to four blog posts per week is an excellent frequency for small businesses. Meanwhile, larger companies need to post daily, even multiple times a day.
On top of that, you need to be consistent with your messaging. This boils down to your writing style, tone, and voice. Creating consistency with the way you promote your brand results in a consistent user experience. Thus, you can build stronger relationships with your audience, which will get them to come back for more.
Before publishing your content, make sure you’ve optimized your URL, metadata, and images. Let’s see what optimizing URLs are all about first.
For a better search engine ranking, enhance your slug or the content URL. The default version of a blog post URL can be very messy. Thus, you can edit it by including the article’s main keywords. Since spaces aren’t a thing with URLs, you can separate each word with a hyphen.
Optimizing metadata can increase your Click-Through Rate. Metadata is responsible for building a snippet of your article on the search result. It includes a title and meta description. The best tip for metadata is to keep it short. Here’s how you do it:
- Use keywords on your title while maintaining the natural language flow.
- Make the meta description represent the whole article.
- Be predictable and never make false promises.
Apart from compressing your images, there are other attributes you need to take care of when using images on your content. They are the file name and alt tag.
Name your image properly. Instead of taking the web page’s default form “image1” for granted, you can describe what’s in the picture. For example, “broken-vending-machine.”
Further, an alt tag explains an image’s function. Suppose a website fails to load an image. In that case, it will display the image’s alt tag. Therefore, you also need to give an excellent image description on its alt tag. An alt tag is more specific than the file name. So, if the image’s name is “broken-vending-machine,” the alt tag can be “a broken vending machine at the SoHo garden.”
Create a Sitemap
A sitemap is an XML document covering all valuable information about your site and its URLs. It functions as a map where search engine spiders can discover the content you create and how to get to it.
A sitemap can get search engines to index your site faster. This is important because Google needs to index your site first before showing it on a user’s search results. You can create a sitemap very conveniently using Google XML Sitemap. Once signed up, go to the SEO page and toggle on the XML Site option to get your sitemap ready.
Make Your Site Mobile-Responsive
As of 2020’s third quarter, 50.81% of global website traffic came from mobile phones. On top of that, Google is going mobile-first. Therefore, always monitor how your website performs on mobile devices.
Choose a mobile-friendly website theme to improve the user experience over different device types. Also, check your font size, button accessibility, and viewport meta tag. When all is set, check your website using this tool, and check regularly.
Build Internal Links
Internal linking is about providing hyperlinks to your own blog post. Your readers can click-through the links and read your other articles. Therefore, when putting internal links in your content, you allow your site to get a more extended user session.
On top of that, internal links are vital for building a comprehensive site architecture. It provides clear navigation for spiders to get the idea of your website hierarchy. Thus, search engines can index your site faster.
The best way to link an article is by selecting specific phrases from your writing as an anchor text. That way, you’ll get your hyperlinks to flow naturally within your text.
The word “SEO” can be intimidating the first time you hear it. However, optimizing your content for search engine results is not as overwhelming as you thought it would be. With the ten tips you’ve learned above, your website will be ready for Google’s front page.