Marketing is all about getting your product or service in front of the right people. You probably already have many potential clients out there. The trick is to find out who they are and connect with them.
But this is easier said than done. The internet creates a sea of near infinite brands and consumers. It can be hard for you to find your ideal customer and stand out from your competitors at the same time.
Enter artificial intelligence (AI). With the help of AI technology, you can segment customers, build relationships, and create content faster and better than ever before.
When most people hear the term AI, they think of killer robots and futuristic dystopian societies. But at its core, AI really just describes any technology that can imitate human intelligence and decision-making. When applied to marketing, it can become a powerful tool.
Benefits of AI Marketing
AI uses big data analytics and machine learning (ML) to personalize your marketing messaging and radically streamline your sales funnel. And the benefits only increase over time. Let’s go over some of the main advantages to investing in AI marketing:
AI can segment your customers into precise personality types, so you can maintain better relationships with them over the customer lifecycle.
AI lets you automate routine tasks in content generation, PPC ad campaigns, web design, and more. Of course, these will always need a human touch. But AI can expedite much of the process.
AI eliminates any guesswork and the risk of human error. So you can rest assured your marketing strategies are operationalized with exactness.
Finally, AI will boost your marketing efforts’ return on investment (ROI). While AI handles routine processes, you save valuable time that you can spend on crafting the much-needed human touch.
Now that you know some of the key advantages, let’s dive into how you can implement AI in segmentation, relationship building, and custom content creation:
Segment your customers into different target groups with AI. AI can analyze your customers by their online behavior and interaction with your product. With this data and the help of predictive analysis, you can segment customers faster and more accurately than with other manual methods and define your target audience in the process.
AI can also further narrow your customer segments by identifying different personality types, which you can then use to tailor personalized messages later.
Of course, it’s not enough to just identify your customers. You need to build and maintain relationships with them as well. And AI helps you do this on a personal level.
AI can quickly analyze a massive amount of data via A/B testing and predictive computations, so you know how to best approach each customer. For example, it can help you deduce customer preferences for the channel, frequency, and time of your messages to them. This way, you make sure you connect with them on their terms. Messaging channels range from email to mobile to social media. And naturally, messaging times and frequency can be automated around the clock.
Insights from AI are also applied to your relationships with customers through chatbots. AI chatbots generate real-time custom responses to help free up the need for as many human customer service agents.
Create Tailored Content
As you develop strong relationships with target customers, AI can help you create tailored content for them as well.
The more you know about a customer, the more you can tailor your messages to them and make sure they only receive unique offers that are relevant and useful to them.
Before AI, creating dynamic content was a time-consuming process. Now, you can simply use tags and metadata to fill dynamic fields into your content as you go. AI can even generate ideas and outlines of its own with new language programs like GPT-3.
You can also tailor your ads. AI can make custom product recommendations for thousands of customer personalities.
Whether in a banner ad or a marketing email, AI can use machine learning (MI) and product similarities to make the perfect recommendation. It helps you place ads only in front of relevant viewers, so you can cut down on ad spend and increase your ROI.
Leverage Digital Experience Platforms (DXPs)
Finally, you can adopt AI as the foundation for your customer relationship management (CRM). More and more brands are leveraging integrated AI software solutions like digital experience platforms (DXPs). DXPs take multiple customer touchpoints and integrate them into one central platform.
Digital experiences have grown to be integral to the customer experience. It’s no longer just a part of marketing but truly fundamental to it. With DXPs, you can create a consistent and connected customer experience from beginning to end. DXPs do this by using AI to collect, analyze, and use massive amounts of customer data to create highly personalized customer experiences.
If you want to take your business to the next level, consider learning more about the power of DXPs and investing in one now. The sooner you do, the more you’ll benefit in the long run.
The Future of AI Marketing
AI is disrupting online marketing across the board. As it continues to optimize business processes and accelerate marketing campaigns, we will see it become essential to building quality relationships with customers. Brands won’t be able to survive without it.
It’s no wonder that the market for AI marketing was valued at $5 billion in 2017 and is expected to reach $40.09 billion by 2025, growing at a CAGR of 29.79%. And this growth won’t slow down anytime soon.
AI marketing has a bright future. And it will be an important part of any marketer’s toolkit going forward. If you don’t want to be left behind, now is the time to start using AI to target your ideal customers. You won’t regret it – so get started today!