In order to run a successful business in this modern, digital age, we need to follow some rules, as regardless of how exceptional our service or product is, it will all be for nothing if certain requirements are not met. Now, the biggest point here is about marketing and being present, and today, when everything is just a few clicks away from us, this shouldn’t be an issue, right? Well, you would be surprised at how many businesses suffer due to a lack of creativity and vision on how to reach people but, what’s even more important, interest them in what they are offering. The most common misconception is that all that’s needed is to just reach as many people as possible, which, even though important, is not everything, far from it.
Being present is where it all starts, but many tools that measure traffic are available that would help you get a better grasp on how much time people spend on the website, browsing through products, and eventually buying them. Remember that only when we are aware of the downsides and flaws can we actually do something and make a change for the better. So, increasing traffic is just one small piece of a much bigger puzzle, as you need to have a strategy of how to interest potential buyers in what you are offering, and one thing that can be of great help here is a great web design.
1. First Impressions Are Important
Just like in life, we form our first opinion regarding someone new in the first couple of seconds upon meeting them, and the same rule applies here. That’s the biggest reason why interactive and modernly designed sites can be a huge boost to your sales. On the other hand, even if it doesn’t boost sales, it will surely not lose any traffic due to having a poor site and leaving a bad first impression, as people are mostly visual beings.
2. Call to Action Feature
CTA is the essential part of every website, as when people are glad and fond of something, their initial thought is to search for a call to action, and if you don’t have one or it’s difficult to find it, well, change it, and do it soon. As for how and what type of call to action feature to add, there are various options to choose from, but the most popular is a type of banner of the sort that will pop up when potential buyers spend a certain amount of time looking at one product. It is an easy and simple thing to do, yet it can be a highly valuable installment to the website design that will help you increase both business traffic and sales.
3. Keep It Simple and Interesting
Yes, we are aware of how difficult achieving this goal might seem, but at least make sure that your site isn’t filled with various addons, information, or visuals. Removing unnecessary addons will make the site more open and unique, with much more white space, and the biggest benefit of it all is regarding clients, as they will focus on what’s most crucial, and that’s the products. Addons might be a great way to earn some extra money, but they are pretty annoying to the visitors, so try to reduce their number to a minimum.
4. Easy Navigation
Visitors will be more than happy if they can navigate through your website easily and find what they need in a few seconds instead of spending hours. Because of that, it is crucial to use organized navigation and help them find the services they need just with a few clicks. Consider using broad categories with as many subcategories beneath them as you have, and visitors will be more than satisfied. Poor navigation can easily make them quit searching and go to some other website to find the service or the item they need.
5. Use Animations
Animations can make one page much more interesting, but it is necessary not to put too many of them, or the visitor will not be able to see the important things and pay attention to them. Instead of that, it is better to use a few simple ones just to attract visitors and point them to the important things. Animations are an important part of web design, but it is necessary to use them properly, or they can have the completely opposite effect, so be careful with them.
6. Contact Option
People usually have some questions when they want to buy something or use some services, and no matter how good the website is and how much information it contains, they prefer asking real people about it. Because of that, good and friendly customer support is a must in every job, and putting the button where they can simply click and contact you about every question or problem will help them feel important and free to ask whatever they want to know. Besides simply finding the contact option, it is also crucial to provide answers as soon as possible and to do it in a friendly and informative way.
Most people are using their phones to find whatever information they need, order something or make appointments. The reason for it is simple, many of us are never leaving our phones, and thanks to the internet connection, we can do almost everything that we used to do from our PCs. Because of that, it is crucial to make the website easily accessible by mobile phone, or you will lose many clients because of one simple mistake.
These tips and ways on how good web design can increase traffic and sales on your website should help you understand much better how important it is to have a site that’s modern, stylish yet simple, and full of information. Just having a website will lead your business nowhere, as what’s really important is to create an environment where the customers will feel free, and the best way to do so is by placing your trust in people who have vast experience in small business web design.